Charging more when it is colder does not exclude charging more when it is just chilly. For even higher profit^Wcustomer satisfaction seat heat rates can be made dynamic based on a number of different inputs like temperature, demand, car occupation, driver stress, fuel/energy price, road congestion, time of day, length of trip and customer status. How about a tiered pricing schedule with a Basic, Bronze, Silver, Gold and Platinum level? Basic is free, good for who only occasionally expects to use seat heating but offers no discounts. Bronze is for those who use seat heating a bit more often, say 1 to 2 hours per week with a discount of 10% on basic rates. Bronze membership is only €10/month, buy NOW! Silver and gold offer steeper discounts for a monthly fee of €25/€50 while Platinum is for the discerning user who wants to pay more for QUALITY. With custom-designed heating profiles and a subscription to our weekly magazine where you'll read about the latest trends, with great deals from out partners. Buy NOW for only €75/month!