Just keying on one comment here, which perhaps no one will read:
I was, in fact, a paste-up man in the early 1990s, slapping together copy and ads for a magazine. As such, I was a ping-pong ball in the battle between account management and creative arts - each of them wanted to be the originator of the big and clever ideas. (This is pretty widespread in the industry, and was even a recurring theme in "Mad Men.")
The takeaway here is, people like to be creative. People need to be creative. There will always be an implacable drive to create, one which DALL-E can never satisfy. Gen AI is the artificial sweetener that might temporarily satisfy those cravings, but ultimately artists want to create something from nothing. There's some hope to be found in that, amid the tsunami of AI slop.
Well I really hope that you were easily able to transition out of paste-up because it kind of blows me away how quickly that whole craft just got clobbered. Just like my uncle that specialized in atlas publishing-- luckily he was able to hang on long enough to retire.
I agree that people do want to be creative, and I don't think that people are going to let Gen AI supplant that for them. However, the lower-end of the creative markets doing the low-end high-volume work-- think folks shotgunning out template-based logos on Fiverr-- are the ones that have already been displaced in large numbers, and there are far more of them. While they generally don't have the right skillset to do the higher-end work, their seeing that as the only viable career move is majorly fucking up companies' ability to find workers and vice versa, and for employers that don't know any better, they think the market is saturated which is bringing down wages.
Also, clueless executives just don't realize that having a neural network generate a "80% right" version of your work in a flat PNG file will take more effort to mold into shape for higher-end work than starting from scratch, so they've been making big cuts. A coworker on a contract also works in an animation house that fired their entire concept art department and replaced them with prompt monkeys making half as much money-- the problem was that standard art director changes-- e.g. I want this same exact image and garment, just make those lapels look a little fuller and softer but with sharper angles at the end, and change the piping on that jacket from green to purple-- might have been half an afternoon for a professional concept artist but would be DAYS of work to get art-director right using neural network tools... if for no other reason that the prompt writers just don't have the traditional visual art sophistication to even realize when they've got an appropriate solution, because learning that is a lot harder than learning to draw, and you learn that when you learn how to draw. So all the time they saved on the initial illustration was totally sucked up by art directors not being able to iterate even a tenth as quickly as they used to, and fast iteration was the major selling point for Gen AI to begin with. It simply does not do the task if you absolutely require specificity, and having a raster non-layered png that looks like it already went through post is a beast to edit, even for a skilled post-prod person. Well, three months later, they canned the prompt engineers and were begging their concept artists to come back and work for them again. What a waste of everything.
Why do I even bother torturing myself in forums like this by giving a real-world creative industry counterpoint to the tech crowd perspective, despite many of the most vocal ones being smug, patronizing, and self-aggrandizing? Maybe one executive out there will read this stuff and say "Hmm... maybe I should actually talk to people that work in this field that I trust to see if it's really beneficial to replace our [insert creative department] rather than relying on software execs and their marketing people say is feasible."
I was, in fact, a paste-up man in the early 1990s, slapping together copy and ads for a magazine. As such, I was a ping-pong ball in the battle between account management and creative arts - each of them wanted to be the originator of the big and clever ideas. (This is pretty widespread in the industry, and was even a recurring theme in "Mad Men.")
The takeaway here is, people like to be creative. People need to be creative. There will always be an implacable drive to create, one which DALL-E can never satisfy. Gen AI is the artificial sweetener that might temporarily satisfy those cravings, but ultimately artists want to create something from nothing. There's some hope to be found in that, amid the tsunami of AI slop.