Every entity with any weight to throw around in a geopolitical sense wants an omniscient and omnipotent surveillance state, which necessarily becomes a fusion of government and corporate power, even if it was not done intentionally. They've always wanted it, it's just that now it doesn't seem like a fantasy, but rather a reality a decade away.

Your citizens/consumers/users are utterly dependent on your services and your goodwill, and you have an absolute, unquestionable, non-negotiable lifetime monopoly on the means necessary to exist in a modern, always-connected society. You can provide as little, terrible service as you want, because if anyone complains, you shadowban them from being able to exist in society, and they die, which is much easier than actually making good changes. And you don't even have to go to the effort of legal kabuki theater now, because you are the law.

If this sounds absurd, remember that power increases sociopathy and that bunker bros contemplate bomb-collars to ensure the compliance of their security forces after the apocalyptic "event" they're engineering, even if it truly is inadvertent, and in the meantime we have Epstein and child miners in the Congo and social media companies running world-scale psychological experiments and sometimes they pay a little fine for it to show how sorry they are for enabling one genocide or another.

The two most likely outcomes are a 1984-like state of the world, with a contrived stalemate because no one bloc can gain an edge, or, more worryingly, a 1984-like world state, because one of these blocs managed to either destroy or devour the others.