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When you post on Instagram, there are opt-out features that will 'automatically share to your Threads account too' and you can see Threads notifications in the Instagram app and such .. so I think it's reasonable to assume they are leveraging the Instagram user-base a bit.


Just double checking - there is an opt-out feature that cross-posts all IG posts to Threads?


No, there isn't, at least not by default. You have to explicitly create a Threads account.


...and once you have a threads account, the UI in instagram pushes you to one-click accept cross-posting everything to Threads


Threads is literally built on Instagram so of course they are leveraging it.

But that's very different from saying that Threads MAUs aren't specific to that platform.




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