> This is a typical tech echo chamber. There is a significant number of people who make direct purchases through ads.
Even if its not, TV ads, newspaper ads, magazine ads, billboards, etc... get exactly 0 clickthrus, and yet, people still bought (and continue to buy) them. Why do we act like impressions are hunky-dory for every other medium, but worthless for web ads?
Even if its not, TV ads, newspaper ads, magazine ads, billboards, etc... get exactly 0 clickthrus, and yet, people still bought (and continue to buy) them. Why do we act like impressions are hunky-dory for every other medium, but worthless for web ads?