take some process that you, or someone you know does right now that involves spreadsheets and copy-pasting between various apps. hiring a software engineer to build an app so it's just a [do-it] button previously didn't make sense because software engineer time was too expensive. Now, that app can be made, so the HR or whatever person doesn't need to waste their time on automatable tasks.
The thing that has me most inspired is that one will finally get to ask the questions that seemed strange to ask before. Like, 1:40 times, when I press the button nothing happens for 10 seconds and I don't know if I've pressed the button properly.
The people who are spending time manually doing a task that could be handled by a program are usually the exact same people who don't have the experience (or authority) to be able to say "this is a thing that could be automated with a tool if we paid a few thousand dollars to develop it".
Hiring someone to remodel a bathroom is hard enough, now try hiring a contract software engineer, especially when you don't have budget authority!
That said, I heard about a fire chief last year who had to spend two days manually copying and pasting from one CRM to another. I wish I could help people like that know when to pay someone to write a script!
I imagine even in that role figuring out how to hire someone so solve a problem would still take longer than manually crunching through that themselves.