Most likely from the way they appear in nature. I was into LSD quite a bit in the early 90's, which is when I got into generating fractals through the DOS Fractint software. I would let the computer render deeper and deeper zooms over time, while also playing with the parameters and formulas.
Under the effects of hallucinogens, I found fractals far more noticeable in nature, especially when looking at trees. The branching from the base, off to smaller branches, out to the leaves. I feel like the geometric patterns that appear are somewhat of a fractal-design as well, even though they tend to shift and "breathe". I still enjoy fractals for the way they can be created through math processes, while also showing up in places within nature where there's not a computer anywhere in sight.
A related "existential" observation that I had when exploring these as a teenager: what's further in always seems exciting. Then, when seeing it up close, the appeal immediately disappears, only for the new "far away" bits to appear more interesting.
Fractals are one of those things that just feel "right". You know?