Would love to see their growth rates, but Basecamp seems like a canonical example of where renting makes the least sense.
They are bootstrapped and not hyperscaling, so they don’t need flexibility for rapid and unpredictable growth (VC backed startups do). And they have a strong engineering org, so they don’t benefit as much from buying reliability (large non-tech companies often do).
They are bootstrapped and not hyperscaling, so they don’t need flexibility for rapid and unpredictable growth (VC backed startups do). And they have a strong engineering org, so they don’t benefit as much from buying reliability (large non-tech companies often do).