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But think how incredible it is that this company actually had a working home computer for sale in 1977, right next to Apple.


It's more impressive that Apple was able to do this. Apple had a couple dozen people. Radio Shack had thousands of stores and their own factories. And Apple's computer was better (though more expensive).


Apple always had healthy margins, so it could still be cheaper to build.


Apple was a garage operation whereas Tandy was an actual corporation at the time. What Apple was able to pull off was far more impressive at the time on top of having a better product.


Big companies are not faceless organizations, they are made up of people, and quite specialized. This was a freaking Leather Goods and retail Electronics parts business. Building a computer is no joke, and the handful of people at Tandy that pulled this together are quite impressive. And it is absolutely crazy that the person responsible did not get a VP role for creating 1/3 of the business, irrespective of the fact that it did not ultimately survive.




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