A lot of the terms you recall are terms also coined by people who would be considered anti-capitalists today. That said, specific word use depends a lot on one's specific bubble. A lot of my personal contacts consider it implicitly bad, some with better understanding of why some not, but I do try to get out and see a lot of praise if not actually under the word capitalism, then under what was described yes by Marx as capitalism.

Personally (as I am not any kind of educated expert nor an oracle) I would say that a lot of "free enterprise", "free economy", "free society", even "market-based" terms are very much orthogonal to capitalism and behaviours described by it, but some of them push for conditions that enable said behaviours (deregulation - which I often encounter as positive term thrown around - or "laissez-faire". Or even absolute focus on "free" in "free market" to detriment of said market as bigger players destroy competition)