Is this all just nostalgia?
Nostalgia is one of our two core pillars - alongside modern innovation. Like yin and yang, these forces balance and strengthen each other in that retro • futurism approach.
The commercial power of nostalgia is real - and it will help fuel and fund the development of modern, forward-facing products in turn. It’s a symbiotic cycle: retro inspires, modern sustains. Commodore isn’t returning. It’s evolving, with purpose.
They also mention that they explicitly wanted this - a state-of-the-art reimplementation of the old C64 - to be their first released product, which makes some sense. It's also the product where their Commodore trademark - the real value behind this new effort - is most relevant, shifting away from the old pattern where random products would be "Commodore" branded, with no real link to the company's history or to any plausible "retro futurism" vision.
Agreed it looks like slop, and it's IMO a bad sign. I think a big part of the appeal of old computers is the fact that they're simple enough for a single human to completely understand.
Generative AI is a black box that's impossible to completely understand. Using generative AI signals to me that whoever did it probably doesn't find any inherent value in understanding things, and sees understanding only as a means to an end. Old computers have little practical use, so this leaves nostalgia as the main appeal, and nostalgia has less stringent requirements.
Is this all just nostalgia? Nostalgia is one of our two core pillars - alongside modern innovation. Like yin and yang, these forces balance and strengthen each other in that retro • futurism approach.
The commercial power of nostalgia is real - and it will help fuel and fund the development of modern, forward-facing products in turn. It’s a symbiotic cycle: retro inspires, modern sustains. Commodore isn’t returning. It’s evolving, with purpose.