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What you're describing as branding is actually an opinion. Calling it branding (with it's negative connotations) is putting the thumb on the scale.


I’m saying out loud “I think rebranding coordinated disclosure as responsible disclosure has negative impacts and we shouldn’t do it”.

Thats not putting my thumb on the scale so much as shouting my opinion. The rebrand puts its thumb on the scale specifically because it avoids saying “we think non-coordinated disclose is irresponsible”; it sneaks it under the name change.




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