Ah. I don’t have much optimism that companies like Burger King will ever get that 2nd signal (mostly because I don’t think the average consumer-facing business suffers much impact from this kind of incident), but I agree with your premise.
Appreciate your clarification despite the bluntness of my reply.
“The signal isn’t to pay white hats more, instead…”
And perhaps an addendum such as:
“…which will then, indirectly and in the long run, create the signal you were replying to.”