>It's one thing to build a predictive model on your demographic, spending and location and income information in order to target and sell you advertisements, and quite another thing to build a model of your cognition itself by recording you
If Atlas is successful, there's no reason why Google won't try to mimic it. They already have Chrome and Gemini, all they'd have to do is put Gemini directly into Chrome, dedicate some TPUs to Gemini instances that are tied to Chrome, and boom, it's Atlas.
Not sure how you can say that. Half the time you do a search the answer comes from Gemini. It might be the most used, without anyone doing it deliberately.
If Atlas is successful, there's no reason why Google won't try to mimic it. They already have Chrome and Gemini, all they'd have to do is put Gemini directly into Chrome, dedicate some TPUs to Gemini instances that are tied to Chrome, and boom, it's Atlas.