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https://counterpointresearch.com/en/insights/global-smartpho...

So every quarter this year except the last quarter, Samsung outsold Apple. So they're predicting that Q42025 for Samsung will be miserable sales or Apple will have skyrocketed sales?



The iPhone 17 (released in September) is selling extremely well, and Apple sales tend to be concentrated in Q4 due to the new phone (and the holidays, though those should also affect Samsung).


>(and the holidays, though those should also affect Samsung)

Doesn't Samsung release their new flagship phones in January/February?


Yes, but that was the case in past years too, where they kept the lead.




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