It’s more of a vibe, as they say :) Things that cumulatively feel off: overly descriptive headers, overuse of flowery language (“we’re entering a new age where A is B, where X coexist peacefully with Y”). Lots of “isn’t X but Y”, “not X, just Y”. In general the rhythm and the tone is a tell (authoritative and scoldy but vapid and bland at the same time).