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A VP willing to risk their bonus.


You mean a board willing to risk everything and operate at a loss for a decade or more.

I doubt such a board would have lasted more than a few years at best.

Not to mention trying to change 100 plus years of technical and organizational debt while in-flight.

I don’t think Amazon could have come to be outside of the tech sector plus be a greenfield play. I could be wrong, but HN and techie folks in general seem to underestimate how hard it is to change existing organizations. It’s rarely a technical problem.




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