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> it goes to show that if you have a well-known brand you can keep milking it for a long time before the market turns against you

Which means it is always more profitable in the short term to cut costs by reducing quality but keeping the high prices.

It also means it is often more profitable even taking the long term into account because you are better off getting the money sooner (and being able to reinvest it elsewhere) - "the time value of money".



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