There are legitimate industrial uses for hydrogen, so if it can be generated and applied without the costs of storage and transport it would not be a bad option to have.

I do agree that there's significant greenwashing by the petroleum companies to push it as you note, but both of these things can be true.

At least they seem to have given up on the lunacy of using hydrogen for fueling vehicles. Green hydrogen sourced methanol on the other hand would be worthy of pursuit.