That's the magic of the free market. Even with no direct rival yet, Starlink innovates like crazy because the threat of competition is always there and consumers demand excellence. Unlike state-granted monopolies, those parasitic structures stagnate and plunder the people.
Not fair - Google Search is under constant and escalating attack. If we replaced current Google Search with the 2000s implementation it would be immediately dominated by spam and SEO hacks. Simple PageRank doesn't work anymore.
It currently is dominated by spam and SEO hacks. Unless you're trying to find Amazon or Home Depot. They've done fuck all to make it better in the last few years.
