The "user" is only half of a human anyway, 50% is the max consciousness people spend on whatever Netflix they have running as background noise. That's the target audience Netflix is optimizing for: half-humans. Saves them lots of bandwidth, expenses for quality, and yes, it needs a solid amount of exposition[0] to work.

[0] https://tvtropes.org/pmwiki/pmwiki.php/Main/Exposition