EEE is about taking existing standards/software and making it eventually incompatible with FOSS. That's very different from creating a new thing, and asking people to use that. AFAIK, they're not replacing anything (but maybe I missed something), so I don't see it as the same as what Microsoft did back in the day.

I think it's similar. We have a big powerful company pushing their solution, pushing more and more software to depend on that solution, so people who want to exercise their choice not to have an increasingly uphill battle to do so.

That doesn't seem so different from what Microsoft used to do, as even back then there was always choice if people decided to get together and exercise it, but practically in both cases it's an uphill battle.