Sure. And selling the most popular car on the planet is a failure?
Didn't the US government put ~$80b into rescuing GM etc, years ago?
Subsidies bootstrapped the EV industry. Stupid policies mean walking away from the investment, ceding the market to foreign competitors, and doubling down on legacy ICE crap the rest of the world no longer wants...and Americans will be less and less able to afford.
Also, if you compare the entire model line up sales, Tesla isn't even in the top ten in sales. Tesla could disappear entirely and the car industry wouldn't even notice.
Car buyers are not confused. The market is naturally highly segmented. My needs "every day low distance compact car that can cope with city centre narrow streets with once a month motorway driving" is not met by the same car as "family of 5 with big dog living in a village"