That's nonsense as management advice. The best way to implement a superior solution is to convince someone to implement it not do it yourself. Delegate!
If you have a better way to shovel stuff in bags, the most efficient and profitable way to implement "shovel stuff in bags 2.0" is to convince the guy in charge of 1.0 to upgrade, not go to the immense effort of creating a competitor, or start shoveling yourself. At least not as the very first step.
If you want to make a competitor, just do it, you don't need "cover" of some minor 1.0 vs 2.0 issue. Either way its not workin.
If you have a better way to shovel stuff in bags, the most efficient and profitable way to implement "shovel stuff in bags 2.0" is to convince the guy in charge of 1.0 to upgrade, not go to the immense effort of creating a competitor, or start shoveling yourself. At least not as the very first step.
If you want to make a competitor, just do it, you don't need "cover" of some minor 1.0 vs 2.0 issue. Either way its not workin.