Right... it's not really creativity itself that people are afraid of, it's risk. When someone suggests an idea that's new, never been tried before, nobody can really assess the risk. So they go to worst-possible-case scenarios, or just reject the idea out of hand. Unless it's one of those flashes of insight that is immediately and obviously a good idea, people will take the risk-averse position on most "creative" ideas.
And that's why "sales" skills are important. If you can sell people on the idea, you'd be surprised what risks places can take. Do I wish I didn't have to? You bet! But for now, it works.
