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Negative SEO is a very real thing. You can buy links off black hat forums that are specifically advertised to help knock off your competition.

It's the same with other social media as well. Want to get one of your competitor's fledgling Facebook pages banned? A service will spam out the page link in FB comments for a few dollars. Then when the FB mods come calling, the onus of proving innocence becomes your responsibility.

The ease with which you can spam and hack your competitors online is becoming a little frightening.



It was one of the first casualties of the anti-spam wars. Completely uninvolved people found themselves on the wrong end of this one:

http://en.wikipedia.org/wiki/Joe_job




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