Nobody who reads two books a year is going to sign up for this service. Only people who read more than $10 of books per month are going to sign up.
Unlike prime, heavier users don't bring any additional revenue with this program. Prime members spend hundreds of dollars more per year than non-prime customers.
Plenty of people (such as myself) find themselves buying several actual hard-copy books a year only to read two or three of them. It's definitely not rational -- maybe call it aspirational.
Unlike prime, heavier users don't bring any additional revenue with this program. Prime members spend hundreds of dollars more per year than non-prime customers.