I feel like anti-cults are never as strong as the cult itself, and will rarely ever be.

A cult is a portion of society following something or someone, and I feel like it encompasses people from suggestible fans to fanatics.

An anticult can't contain people who have no interest, as those who lack interest will be on the sidelines not caring. I also think that there's a larger 'negative opinion threshold' that needs to be crossed for someone to migrate to the anticult, since anticult membership requires opposition and participation.

In essence, cults can be passive, while anticults are active, and whenever you ask for activity, membership plummets, simply because the bar has gone above knee-height.